2025 Health and Wellness Trends: What to Watch for This Year

Plant-based lifestyle, nutrition, and culture.

2025 Health and Wellness Trends: What to Watch for This Year

As we move into 2025, the health and wellness landscape continues to evolve, with cutting-edge innovations and shifting consumer preferences leading the way. Let’s explore the top trends shaping the industry.

1. Longevity: The Pursuit of a Longer, Healthier Life

Living longer and healthier is shaping up to be a top priority for many in 2025. According to Euromonitor International’s ‘Top Global Consumer Trends 2025’ report, over 40,000 surveyed consumers revealed a growing shift toward intentional wellness routines designed to support their future selves. The goal? To thrive, not just survive. The report shows that more people now believe they’ll be healthier in the coming years than they are today (52% compared to 46% in 2023), thanks to their focus on “preventative, specialised solutions.”

Key innovations include:

  • Wearables and Health Tracking: Devices like WHOOP, Fitbit, and Oura Ring provide data on sleep, heart rate, and activity, empowering users to make informed health decisions.

  • Nutraceuticals & Longevity: Advanced supplements like NMN (nicotinamide mononucleotide) and NAD+ are being explored for their potential to promote cellular repair and longevity.

  • Senolytics Research: Scientists are developing therapies targeting senescent (aging) cells to prevent age-related diseases. 


2. Women’s Health: A Spotlight on Holistic Well-being

Women’s health is becoming a central focus in the wellness space, with an emphasis on addressing unique needs through targeted innovations. In 2025, holistic approaches to hormonal health, fertility, and menopause are reshaping the conversation around women’s well-being.

  • Platforms like Mamalift are revolutionizing maternal health for new mums, with personalized behavioral tools. Mamalift’s digital trackers monitor sleep, mood, and activity, while trained therapists and health coaches guide mothers through the challenges of postpartum life. These thoughtful advancements are paving the way for more holistic care through every stage of womanhood.

  • Amy Schumer and OpenAI-backed start-up, Midi Health, a company focused on mid-life health for women, banked US$103 million in funding in 2024. The growth in the overall menopause market is expected to top US$25 billion in 2030, so we can expect to see more extensive product development in the category.

  • Growth in the range and diversity of women’s health supplements. Companies like Happy Mammoth in Australia offer a range of supplements for women’s health, such as hormone balancing, gut health and collagen boosters. They contain only natural ingredients and a range of vegan products, they’re a real Aussie success story in the space and have featured in major publications around the world.


3. Plant-Based Diet Innovations

The plant-based movement continues to redefine the food landscape in 2025, driven by a focus on sustainability, transparency, and health. While the demand for plant-based proteins like pea and soy remains strong, there is growing interest in innovative and nutrient-dense options.

Key trends include:

  • Whole-Food Plant-Based Products: Consumers are seeking minimally processed alternatives with clean labels. People are increasingly checking the list on the back for unfamiliar and processed ingredients to help steer health choices. Thankfully, you’re already aware of IKU to help out in this space 🙂

  • Adaptagens + Nootropics: Plant-based products with added health benefits are gaining traction. Ingredients like ashwagandha (stress relief) and maca (energy boost) are now staples in snacks, smoothies, and even meal kits.

  • Aquatic Plant Ingredients: Seaweed, algae, and duckweed are being incorporated into foods for their nutrient density and sustainability. The benefits not only stretch to dietary, as they are rich in omega-3s and protein, but algae and seaweed are carbon-sequestering beasts, and convert atmospheric C02 to oxygen much more efficiently than land-based plants.

This focus on plant-based innovation aligns with consumer demands for eco-friendly and health-conscious options.

Looking Ahead

These trends illustrate a shift toward holistic, individualized, and sustainable approaches to wellness. Whether it’s through embracing longevity-focused technologies, personalized wellness plans, or plant-based innovations, 2025 promises to be a year of transformative growth in health and wellness. At IKU, we’re proud to support these advancements with our plant-based meals designed to fuel your body and mind sustainably.

 

0
Trustpilot
Trustpilot
Trustpilot
Trustpilot
Trustpilot
Trustpilot
Trustpilot
Trustpilot
Trustpilot
Trustpilot